Screwfix becomes the first ‘Official Partner of Sky Sports Football’

Screwfix becomes the first ‘Official Partner of Sky Sports Football’

London – 2nd August 2019 – Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever ‘Official Partner’ of  the Sky Sports Football channel after signing a sponsorship deal for the forthcoming 2019/20 season.

The seven-figure deal brokered between Sky Media and Wavemaker will see Screwfix exclusively sponsor Sky Sports’ broadcast and digital coverage of the English Football League (EFL), and cement themselves as one of Sky’s longest-standing partners.

In a new and broader deal, the omnichannel retailer will also sponsor ‘whistle-to-whistle’ Sky Sports coverage of the Carabao Cup and Scottish Professional League (SPFL). As well as sponsorship of over 190 live games on Sky Sports Football, the package includes exclusive sponsorship of the weekly EFL highlights show on Quest.

As part of the new deal, Screwfix can use the Sky Sports Football logo and Official Partner designation in its owned and bought media.

The package comprises 15 second and 5 second idents, digital display takeovers and video bumpers, aligned to the sponsored content.

Caroline Welsh, Director of Brand and Marketing at Screwfix said:

“We are proud to be the first official partner of Sky Sports Football.  With over 80% of customers watching or attending games, this partnership gives us the opportunity to talk to them every week.  After a fantastic six years of working together and with Screwfix celebrating its 40th birthday this year, this landmark deal is the perfect way to celebrate.”

Rachel Bristow, Planning Director  at Sky Media said:

“We are delighted to extend our long-standing partnership with Screwfix, which will see a broader alignment with Sky Sports Football and Quest. There is a great fit between the Screwfix and Sky Sports’ audiences who are passionate football fans and committed followers of the game. We look forward to working with Screwfix, yet again, to activate and elevate the renewed partnership as the new season unfolds.” 

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About Screwfix

Screwfix is part of Kingfisher plc, the international home improvement company, with 1,331 stores in 10 countries in Europe and Turkey. For further information go to www.kingfisher.com.

Screwfix is convenient, straightforward and affordably-priced, helping its trade customers get the job done quickly, affordably and right first time. Tradespeople can shop 33,000 products over the phone, online, via their mobile or in-person from their local store.

  • From power tools and work wear to cables and pipe fittings, Screwfix offers over 11,000 products available to pick up from over 640 UK stores nationwide.
  • Over 33,000 products can be ordered over the phone, online or from a local store, with orders taken up until 8pm (weekdays) for next day delivery to home or site.
  • Screwfix.com attracts over 5.8 million visits per week.
  • We have over 8 million active customers a year.
  • The Screwfix Click & Collect service, which enables customers to pick-up their goods in as little as one minute after ordering online or over the phone, is used more than 10 million times a year.
  • UK-based Screwfix Contact Centre open 24 hours a day, 7 days a week (including bank holidays) on 03330 112 112.
  • See www.screwfix.com/stores for store opening information.
  • Next day delivery is available within store opening hours.
  • World leading customer satisfaction levels.
  • Screwfix was awarded Glassdoor’s Best Places to Work in 2017 and 2018.
  • Screwfix was awarded Retail Week’s ‘Best Retailer over £250m’ and ‘Digital Pioneer’ awards in 2018
  • For more information about Screwfix please visit our media centre: screwfixmedia.co.uk

PRESS information:

For more information, please contact:

Matthew Allen, McCann Public Relations, Tel: 0121 713 3579 / Matthew.thomas-allen@Mccann.com


About Sky

Sky is Europe’s leading entertainment company, serving 23 million customers across seven countries – UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. The company has annual revenues of £12.9 billion and is Europe’s leading investor in television content with an annual programming spend of £7 billion.

From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.

Sky’s success is not just based on what the company does but how it does it. Named as one of the Top 10 Green Companies in the World by Newsweek, one of the world’s most recognised rankings of business’s environmental performance, Sky ensures its responsible business strategy is embedded right across the group.

Three new major commitments have been launched for Sky’s corporate campaign Sky Ocean Rescue; the reduction of our own single-use plastics by 2020; an investment fund of £25 million over five years in technology solutions; and support of marine protected areas across our markets.

Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women. Sky is listed on the London Stock Exchange (SKY).


About Sky Media

Sky Media is the advertising sales arm of Sky, offering businesses of all shapes and sizes an exciting array of opportunities on TV, online and on the go.

Reaching over 95% of the UK population, Sky Media represents all of Sky’s channels and sites including Sky Sports, Sky News, Sky 1, Sky Cinema, Sky Arts, Sky Atlantic and Sky Witness. Sky Media also sells on behalf of a range of renowned broadcasters and channels including Channel 5, Discovery, National Geographic, HISTORY, MTV, FOX, Universal, Nickelodeon and Comedy Central.

Whether you’re new to TV or have been on the box before, there are numerous platforms and opportunities available for all budgets to reach the audience that matters to you most.


Press contacts

MWWPR

Tom Broughton / Ben Hustwayte / Elentay Alcock

skymedia@mww.com 

0207 046 6080